Haas have revealed a series of digital renders of their 2024 challenger the VF-24 that is adorned by an evolution of their traditional black, red and white livery.
FIRST LOOK: Haas showcase a series of digital new looks for 2024 challenger, With amazing colours

As has been the case for several years, the American team have gone for a low-key launch, preferring to send out imagery of their new challenger before revealing the real thing when it hits the track for a shakedown at Silverstone on February 11 with Nico Hulkenberg behind the wheel.
This will be their first season in F1 without Guenther Steiner at the helm, with Ayao Komatsu stepping up from his engineering leadership role to take the reins.
âIâm looking forward to seeing the VF-24 running and racing â a sentiment,â said team owner Gene Haas. âI know I share with our partners and indeed the entire team.
âIn Nico Hulkenberg and Kevin Magnussen, we also know weâve got a great pair of drivers behind the wheel, their experience will prove invaluable again as we develop our program through the year. Weâve used the off-season to put the processes in place to be better and ultimately improve our overall performance. Soon we get to see how weâre doing.â
Komatsu added: âWeâre realistic about our expectations for the VF-24 to start but itâs still an exciting moment in any Formula 1 season to showcase the car.
Thereâs a lot of work ahead of us to make progress and increase our performance but everyone here is highly motivated and eager to get on track with the VF-24.
âI know weâll be maximizing our time in Bahrain with all the various items we need to push through. Bottom line, we canât wait to get going and get the season underway.â
The team, who will once again run Hulkenberg and Kevin Magnussen, will be aiming to improve on their last place finish in 2023âs constructorsâ championship.
They accept that this will be a challenge, with Komatsu admitting Haas are likely to be âtowards the back of the grid, if not lastâ in Bahrain because of delays in development last year when he says they stopped for two months to focus on delivering their significant upgrade for Austin.
Following the carâs running at Silverstone on February 11, a second shakedown will take place in Bahrain eight days later, before pre-season testing begins at the same venue on February 21, running for three days.