Avid fans are starting to see him in the spotlight If the NFL alone is one of the most profitable brands in the world, the appearance of superstar Taylor Swift in the arena offered the league a very special opportunity.
ย ย With rumors of his relationship with Kansas City Chiefs tight end Travis Kelce, the league has an unbeatable opportunity to capture a new audience, and they’ve done everything to get it. After the Chiefs beat the New York Jets, the NFL’s official Instagram account changed their lives, writing “Chiefs are 2-0 like Swifties,” clearly referring to the fact that Kansas City won both games it was involved with as the partner of Kelce.
ย ย Taylor Swift’s negative reaction After this and other mentions of Taylor Swift on NFL social profiles, fans expressed their displeasure. “Sometimes it’s just kind of ridiculous,” was one comment about Taylor Swift’s content overload. Those fans felt that the relationship off the field was more important than the games themselves. After a backlash on social media, the NFL removed a reference to Taylor Swift from Instagram along with her cover photo from the league’s X (formerly Twitter) account and another reference from the bio section.
ย ย The NFL has removed all references to Taylor Swift on social media. I think they panicked after the backlash. The Taylor Swift effect is undeniable The NFL itself benefits greatly from Swift’s reputation, as Chiefs vs. Jets was the most-watched telecast in the entire United States last week, drawing 24.3 million viewers. Additionally, according to Forbes, the average ticket price for the game jumped 40 percent after word got out that he was in the box. Plus, Kelce benefited immensely from it.
ย ย Since the news of her relationship with the singer, sales of her shirts have increased by 400 percent, placing her in the top five sellers, in addition to having approximately 383,000 followers on her Instagram account.
